Truth or Dare?

Tucked away in the upper floor of Beit el Mazar is a little boutique, named Truth or Dare. It houses a treasure trove of riches of everything a girl could possibly want!
Guys, listen up because Truth or Dare also caters to guys! That’s right! For starters, they sell Abercrombie & Fitch shirts and shorts for men.
You can find nearly anything in this cozy boutique. They have cute accessories, from watches to jewellry. They also have t-shirts, dresses, jeans, shoes, and their specialty customized t-shirts and jeans. Truth or Dare has something for everyone!
If you’re interested in knowing brand names, let’s name drop a few: 7 for all Mankind, Citizens of Humanity, Rock & Republic, Juicy Couture, Save the Queen, Abercrombie and Fitch, People for Peace. There are plenty of unknown brands in the store and also many lovely customized tops and dresses by the store owner herself. Those customized items are worth far more in my eyes than any brand I’ve mentioned. The creativity expressed in her designs are wonderfully embroidered and carefully done.
Truth or Dare may be relatively new but it is the latest IT destination for boutique shopping. On June 15th, the store owner, Kooka, launched a blog to market her boutique at Truth or Dare: The Fashionable Hub in K-Town!!! And a mere 10 days later, a Truth or Dare contest was started right here on Kuwait-Style.com!

I asked Kooka what inspired her to start her store and this is her reply, in her own words:
My passion for custom-made clothing grew because of my hard to please taste & rejection of mass production in fashion business. Everywhere I go, I always dig the original, unique & unusual.
Back in 2002, I started the journey of my exhibitions for hand-painted clothing line: dresses, shirts, jeans & more. I handpaint on the pieces upon customer’s request. People loved the idea as they realized that each customer was being exclusively treated.
I also created my own designs of funky tops & dresses that cater to females who always look for something special - outside the typical shopping spots
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Then by the end of 2006, I heared that there was a “TO LET” space in Beit el Mazar. That’s how I got the chance to start my firm business in women’s urban wear. My store opened on Valentine’s Day 2007 =)
I took a while just to come up with a name for my store that has a unique feel to it. “Truth or Dare” , I called it! My concept is to promote various looks for the different personalities of my clientele. Just like in the game: you either choose to confess, or accept a dare! There is never a simple way of playing the fashion game; you either play it deadly cool - or simply go wild!
My love for jeans started my idea to open a store specifically catering people like me; people who crave to stand out of the “cookie-cutter” crowd. Couture jeans are all the rage today for women who want to look dashing in denim, so I offer a host of designer brands to slip into such as Rock & Republic, Victoria Beckham for R&R, Citizens of Humanity, Just Cavalli, True Religion, Antik Denim, 7 for all mankind, Sass & Bide, Frankie B. and more! I also have Juicy Couture sets, dresses & t-shirts. A small Save the Queen collection has a space on my store racks too.
Lack of imagination in Kuwait’s market urged me to go for something a bit different. So, just recently, I launched my “Hearty Tees” line: a collection of t-shirts, polo shirts & t-shirt dresses that has (I Heart…) messages stitched/embroidered on them:
*I heart Muchboos Deyay
*I heart 7adaag
*I heart Gahwa
*I heart Diwaniya
*I dread Rejeem
*I dread Dawaam
*I heart Bnaider
*Sushi Lover From Kuwait
*…. & more!
You can see more of her customized lines below.




I love the store! I want to shop now! How Do I Get To Truth or Dare?
Truth or Dare’s opening hours are from 10AM-2PM and 5PM-9PM. Follow this map to get to the store. It’s located behind the Church and Casper & Gambini’s in Beit el Mazar on the first floor.

Once you find Beit el Mazar pass through the open door and walk up the stairs.

At the top of the stairs you will assume you reached a dead end. You will see make up in front of you. Don’t worry, that is only Madly Yours. Step through the door and take a left.

Then take a left again and you will see this wonderful sight. It’s Truth or Dare and Nano Sacchetto!

Happy Shopping!
If you’d like to see more images, click on Page 2 below Related Posts.



