Truth or Dare?
Published June 27th, 2007
Tucked away in the upper floor of Beit el Mazar is a little boutique, named Truth or Dare. It houses a treasure trove of riches of everything a girl could possibly want!
Guys, listen up because Truth or Dare also caters to guys! That’s right! For starters, they sell Abercrombie & Fitch shirts and shorts for men.
You can find nearly anything in this cozy boutique. They have cute accessories, from watches to jewellry. They also have t-shirts, dresses, jeans, shoes, and their specialty customized t-shirts and jeans. Truth or Dare has something for everyone!
If you’re interested in knowing brand names, let’s name drop a few: 7 for all Mankind, Citizens of Humanity, Rock & Republic, Juicy Couture, Save the Queen, Abercrombie and Fitch, People for Peace. There are plenty of unknown brands in the store and also many lovely customized tops and dresses by the store owner herself. Those customized items are worth far more in my eyes than any brand I’ve mentioned. The creativity expressed in her designs are wonderfully embroidered and carefully done.
Truth or Dare may be relatively new but it is the latest IT destination for boutique shopping. On June 15th, the store owner, Kooka, launched a blog to market her boutique at Truth or Dare: The Fashionable Hub in K-Town!!! And a mere 10 days later, a Truth or Dare contest was started right here on Kuwait-Style.com!
I asked Kooka what inspired her to start her store and this is her reply, in her own words:
My passion for custom-made clothing grew because of my hard to please taste & rejection of mass production in fashion business. Everywhere I go, I always dig the original, unique & unusual.
Back in 2002, I started the journey of my exhibitions for hand-painted clothing line: dresses, shirts, jeans & more. I handpaint on the pieces upon customer’s request. People loved the idea as they realized that each customer was being exclusively treated.
I also created my own designs of funky tops & dresses that cater to females who always look for something special - outside the typical shopping spots
Then by the end of 2006, I heared that there was a “TO LET” space in Beit el Mazar. That’s how I got the chance to start my firm business in women’s urban wear. My store opened on Valentine’s Day 2007 =)
I took a while just to come up with a name for my store that has a unique feel to it. “Truth or Dare” , I called it! My concept is to promote various looks for the different personalities of my clientele. Just like in the game: you either choose to confess, or accept a dare! There is never a simple way of playing the fashion game; you either play it deadly cool - or simply go wild!
My love for jeans started my idea to open a store specifically catering people like me; people who crave to stand out of the “cookie-cutter” crowd. Couture jeans are all the rage today for women who want to look dashing in denim, so I offer a host of designer brands to slip into such as Rock & Republic, Victoria Beckham for R&R, Citizens of Humanity, Just Cavalli, True Religion, Antik Denim, 7 for all mankind, Sass & Bide, Frankie B. and more! I also have Juicy Couture sets, dresses & t-shirts. A small Save the Queen collection has a space on my store racks too.
Lack of imagination in Kuwait’s market urged me to go for something a bit different. So, just recently, I launched my “Hearty Tees” line: a collection of t-shirts, polo shirts & t-shirt dresses that has (I Heart…) messages stitched/embroidered on them:
*I heart Muchboos Deyay
*I heart 7adaag
*I heart Gahwa
*I heart Diwaniya
*I dread Rejeem
*I dread Dawaam
*I heart Bnaider
*Sushi Lover From Kuwait
*…. & more!
You can see more of her customized lines below.
I love the store! I want to shop now! How Do I Get To Truth or Dare?
Truth or Dare’s opening hours are from 10AM-2PM and 5PM-9PM. Follow this map to get to the store. It’s located behind the Church and Casper & Gambini’s in Beit el Mazar on the first floor.
Once you find Beit el Mazar pass through the open door and walk up the stairs.
At the top of the stairs you will assume you reached a dead end. You will see make up in front of you. Don’t worry, that is only Madly Yours. Step through the door and take a left.
Then take a left again and you will see this wonderful sight. It’s Truth or Dare and Nano Sacchetto!
Happy Shopping!
If you’d like to see more images, click on Page 2 below Related Posts.
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19 Responses to “Truth or Dare?”
- 1 Pingback on Jun 28th, 2007 at 3:47 pm
- 2 Pingback on Jul 2nd, 2007 at 11:25 am
- 3 Pingback on Aug 4th, 2007 at 1:00 pm
Thanks! goin 2day ;p
That place rocks!
Nano Sacchetto, Madly Yours, and now Truth or Dare!
I am a regular shopper at Nano and Madly Yours, I have been to Truth or Dare once and its also pretty amazing! I love their decoration which screams truth or dare! WTG Girls
I love to see young business owners -Kuwaiti- females.. its the new yummy trend!
I love your website, and 7ada I am going to these stores you are talking about.
Like Ansam said, I love to see kuwaiti girls starting up businesses, mashallah 3alaihum allah ewafighum inshala
masha 3alich, amazing work as always.. question, how is it on the prices side.. culd u let us know what budget does it fall under?
no thanks,, i’m sure it’ll be over priced,, i’d again buy from the internet
Wow, the shirts look like so much fun and the place shakla iyanin! Am so going there soon! ;P I dare myself to wear that “i dread dawam” shirt to work next week lol!
Thanks babe!
Yay, Zahra, I came to visit your blog, I could not help myself. I’ve been browsing through the archives and I can assert that your blog is fantastic! And I have a question: how did you manage to draw those maps, they seem so technical and complicated to me (mainly reffering to the map from the Marina mall). And the latest post is simply exquisite, I love the clothes, the pics, not to mention the writing style.
Wow, as a techie, geeky guy I’m actually impressed! I usually never take a second look at clothing, but these are really intriguing.
Zain did you go? What did you think of it?
Ansam you forgot dar USHA*! It’s a great store as well
I love that you support all our wonderfully creative talents 
Chirp thank you for your kind words! Tell me what you think of the store after you visit it and don’t forget to participate in the contest! It ends July 4th!!!
vyyvva at the request of the store owner I cannot disclose prices. But I will tell you that my friend bought some beautiful KD4 bangles and a KD8 t-shirt
vampire it never hurts to visit a store instead of assuming
Shoush don’t forget to participate in the contest! All you need are 5 names of the dresses! Haha tell us what your coworkers say
Sarah thank you for your kindness! I hope you continue to enjoy my blog
Just to clarify I didn’t draw the Marina Mall and Avenues Maps in the earlier posts. I only drew the rough sketch of The Avenues map which can be found on my Complete Guide to The Avenues piece.
Bojacob welcome to my blog. They are very interesting pieces. You should definitely check out the store for the guy’s section
Hi Zahra,
Yours is a wonderful blog!!Keep up the good work. Did u actually manager to go around and find out all the brands in Avenues!!
i mean manage!
I have not visited Truth or Dare yet but i am hoping to soon!
I am planning on opening my own business soon (inshallah in the next few coming years), but im glad to see that people are getting out there and standing out from the rest! Good luck to the owner!
Check out details about my work on www.uneeq.wordpress.com
Kuwait-style - keep up the gr8 info!! Love it
RDSD Thank you for your kind words! Yes I did
D visit as soon as possible because the contest ends July 4th! Good luck with opening your own business soon. I wish you all the success
hi
wen hatha elma7al mmken etwa’97een el3enwan akthar ;P
Nice shop~!
Wish you all the success~!:)
Do Truth or Dare have any Telephone Numbers ??